About Vivid Diamonds & Jewelry

 

OUR STORY

 

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Vivid Diamonds was formed by Arthur Samuels and Alon Ruschin, two diamond and jewelry wholesalers with very diverse backgrounds. Art a top Gemologist and Estate Buyer and Alon a South African Diamond Wholesaler with experience turning rough diamonds into polished gems, merged their strengths and experience to form one of the most dynamic companies in the industry. Their combined knowledge of every facet of this diverse industry enables Vivid Diamonds to offer some of the most unique gems and jewelry; one of a kind pieces, a spectacular array of white and natural fancy color diamonds, and a mélange of rare and exciting rubies, sapphires and emeralds.

With sources for Rough diamonds in Southern Africa, jewelry manufacturing operations in the USA and abroad, and an arm that specializes in purchasing large estates, Vivid Diamonds brings you Unprecedented Quality at True Wholesale Prices.

We are dedicated to the highest standards in the products we produce, the ethics and integrity of our owners and employees, and the transparency of every facet of our business.

Our inventory is considerably larger than what is available online because we are buying large estates on a daily basis, it can take weeks to catalog and inventory new pieces. If you are looking for something specific and you don't see it, let us know and we will be sure to accommodate you.

 

Vivid Diamonds & Jewelry Partners




ARTHUR SAMUELS
President

Arthur Samuels enlisted in the US Navy at the age of 19, graduated from Purdue University with a B.S. in Computer Science, earned his “wings of Gold”, and became one of our nation’s leading experts in Soviet Submarines. He was decorated numerous times for his contributions to anti-submarine warfare and our country’s defense.

From Subs to Stones

Commander Samuels retired from the Navy in South Florida in 1987 after 24 years of service and rapidly became a Gemological Institute of America (GIA) Graduate Gemologist and a successful wholesale gem and jewelry dealer. He founded Provident Jewelry in West Palm Beach, a high end retail business which now has six locations in Florida, Boca Raton, West Palm Beach, Jupiter, Fort Meyers and two in Naples.

Art is also a graduate of the American Society of Appraisers (ASA) Master Gemologist Appraiser course, which he passed in August 1993, he is a member of the Accredited Gemologist Association (AGA) and the Jeweler’s Vigilance Committee and has assisted in the revision of the GIA Diamond course. Art was unanimously elected Chairman of the Board and a Director of the Diamond Bourse of the Southeastern United States, occupying either of these positions for more than twenty years. He has published numerous articles, given lectures, and served as an expert witness in his field.

ALON RUSCHIN
CEO 

"As a young boy I dreamed of learning to cut diamonds, I talked about the mystery and allure that diamonds possess. I could only dream of this magical industry." Years later that dream became a reality………

The Gem and Jewelry Business

Alon was born and raised in South Africa and in 1996 he began his career in the diamond industry. After only three and a half years of hard work at Magnum Diamond Cutting Works and learning every aspect of this premier company, Alon became a junior fiscal partner. Six months later he was recruited by Geffen Diamond Cutting Works in Johannesburg, one of the oldest and largest diamond cutting factories in Southern Africa, with direct connections to DeBeers.

Alon left South Africa in 2000 and moved to Miami to expand into US markets. He spent the next five years supplying diamond dealers and jewelry stores throughout world. He quickly established a reputation nationally and internationally for honesty, integrity and hard work. Five years later, Alon formed his own manufacturing and wholesale company with offices in Johannesburg, South Africa and Miami. Today he continues to supply some of the world most established diamond dealers and jewelry stores and maintains valued relationships with each of his clients. "I endeavor to treat all of my clients with care and operate my business and personal life with integrity at all times."