Our Mission


From Left to Right - Alon Ruschin, CEO & Chairman - Art Samuels, Founder & President - Ari Glansberg, Manager - Las Vegas Antique Jewelry Show

Vivid Diamonds Inc. is internationally known and respected for its impressive collection of fine gems and jewelry. Initially we specialized only in cutting rough diamonds to manufacture fine white and rare natural fancy colored diamonds and diamond jewelry. Our mission has since evolved and expanded to include: creating our own designer jewelry line, carrying a full assortment of natural colored gemstones and gemstone jewelry, and most recently, carrying unique and beautiful vintage estate pieces. Today Vivid Diamonds' gem and jewelry collections encompass virtually every facet of the gem and jewelry industry.

Vivid partners, Art Samuels and Alon Ruschin, are respected and nationally recognized experts in their fields. Their credentials are impeccable but what is even more impressive is their success at making every customer feel elated to have met and dealt with Vivid Diamonds. Our customer referrals to their friends and families are a testimonial to our professionalism and integrity.

Our inventory is considerably larger than what is available online because we are buying large estates on a daily basis, it can take weeks to catalog and inventory new pieces. If you are looking for something specific and you don't see it, let us know and we will be sure to accommodate you.