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Vivid Diamonds was formed by Arthur Samuels and Alon Ruschin, two diamond and jewelry wholesalers with very diverse backgrounds. Art a top Gemologist and Estate Buyer and Alon a South African Diamond Wholesaler with experience turning rough diamonds into polished gems, merged their strengths and experience to from one of the most dynamic companies in the industry.
Their combined knowledge of every facet of this diverse industry enables Vivid Diamonds to offer some of the most unique gems and jewelry; one of a kind pieces, a spectacular array of white and natural fancy color diamonds, and a melange of rare and exciting rubies, sapphires and emeralds.

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"As a young boy I dreamed of learning to cut diamonds, I talked about the mystery and allure that diamonds posses. I could only dream of this magical industry." - Alon Rushin